Tag Archives: website launch

Evolvex by Luxmy website launch

Evolvex by Luxmy is a new company dedicated to providing eco-friendly, totally customisable furniture. It’s the brainchild of father/daughter duo Sudhindra and Priyanka Rao. You can work from a pre-designed template of a bookshelf or a desk and purchase as-is, or you can go into designer mode and customise the pieces yourself: adding or subtracting shelves, sides, doors, changing up the colours — the Evolvex team liken the experience to playing with Lego; you can pretty much let your imagination go wild, building and re-building to suit your needs.

Their website officially launched this Wednesday, and I was lucky enough to be invited to the launch party, thanks to the Soup. It was held at District 01 in Darlinghurst, a funky warehouse-type space, with bare lightbulbs hanging low from the ceiling, and samples of the furniture itself scattered around the room.


also tables of chips and booze

I sat on and touched all the furniture, because that’s just how I get in home ware stores. If a store has chairs I sit in all the chairs. Beds? I lie on all the beds. Beanbags? I take a small running jump and cannonball into all the beanbags. Needless to say, no one wants to go furniture shopping with me anymore. But I can safely say that it’s all pretty durable stuff.

Besides being of a high enough quality to withstand my shenanigans, Evolvex furniture is also aesthetically pleasing; the panels and cushions come in a variety of colours and because each part is meant to be interchangeable, the design is sleek and minimalist.

District 01 is an ideal place for Evolvex to showcase their range

but I’m just really bad at taking photos

case in point

The Evolvex team are as creative and innovative as their designs: I was talking to Priyanka about the furniture they had on display, and she mentioned that the cushions were a last-minute idea that they had come up and manufactured just days before the website launch.
Right now, the Evolvex range is mainly shelves, desks and stools, but they’re looking to launch a set of lounge pieces in March 2012. They had a prototype chair on display at the launch, and don’t think I didn’t take full advantage of it.

I’m not embarrassing at all.

The website itself was one I and a bunch of Soupers had been testing for weeks, giving feedback and trying to improve the flow of the site. The Evolvex Designer (where you customise your furniture) is still a little buggy, but the rest of the site looks fantastic. It was on display at the launch night, hooked up to a nice, large screen and practically inviting people to check it out. I didn’t see many people take a gander around the site that night, which was a shame, because I sure did and was sufficiently impressed.

fun fun fun fun

as evidenced by these badly-edited photographs

But this is the 21st Century, and the Internet is a magical place, which means you can browse the Evolvex site from the comfort of your own home. How about that!

But if the online experience isn’t enough to pique your interest, you can check out the furniture yourself IRL because they have a pop-up shop in Darlinghurst. But be quick, it’s only there from the 16th-20th of November.

Evolvex by Luxmy pop-up shop:
District 01
74-76 Oxford St, Darlinghurst NSW 2010
(but the entrance is on the other side, on Foley St)

They’re also on Twitter, Facebook, Tumblr, and if you sign up to their newsletter, you get $20 off your first order. Not to mention, you’ll be among the first to find out when the Designer part of their website launches for real and gets more user-friendly (as I heard it will do in the coming months).

In summary: yay for cool furniture!